Concept

This visual concept was all about taking it back to the core of iSHis music. The dark raw eastcoast 90s hiphop with his own touch. The visual concept is based on the keywords: Agressive, Concrete and Heroic. We chose the iconic sequel sans font which was often used by the genre crime and thriller in the 80-90s Michael Scorcesses movie "The Goodfellas" for the most exact reference.

Artist producer iSHi is releasing his first single ‘Your Season’ from his upcoming album The Introduction.
The album features with both new and established artists from around the world such as Jay Critch, French The Kid, Louie Rankin to name a few.
His 2 previous releases, which have been played over 30,000,000 times on Spotify, Push it 'with Pusha-T and' We Run 'with French Montana, Wale and Wu-Tang legend Raekwon will also be included on the album.

In addition to its own project, iSHi has also had 2 England number ones with Tinie Tempah "Written in the stars" and Emeli Sande "Read all about it".
Worked with artists such as Rihanna, Usher and produced the Swedish classic Det Går Bra Nu for Petter. I was hired to create a blue print visual together with iSHi that conveys the feeling of his music project.