We got the opportunity to create a full visual identity for Zikai's artist debut and her debut single Mountain Peak. The full project included that we created a logotype, music video and cover art for her. The way we choice to brand her was with inspiration from 90s r&b and visuals that were based around the concept of cotton-candy skies. We wanted the color-scheme to replicate the cotton-candy skies concept along with the clouds themselves.
The idea behind the logo was to create something modern but still stick to the 90s R&B concept. We decided to make the A empty as a reference to the 90s artist Aaliyah.
