ABOUT THE CAMPAIGN

For the release of NIKE V2K Luminous, we empowered our NBHD partners across the Nordics by leveraging the strength of their local communities.

We worked with local style enthusiasts and creative trailblazers to launch the shoe in the north. We curated luminous dinners inspired by the boundless energy of the north and threw enchanting parties inspired by the mesmerizing lights in the northern territory.

To culminate the campaign, we manifested a celebration for the upcoming year, by blending the magic of the Nordic Winter Solstice with the Nike V2K Luminous.
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The creative direction and narratives were crafted in partnership with NBHD partners, NAKED Copenhagen & SNEAKERSNSTUFF to shed a light on the boundless energy and limitless potential that reigns in the Nordic regions.

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