Story

When i first heard the track "Craftmanship" i knew it was something special. I just started to pour out ideas together with Mwuana and came up with a punky, raw aesthetic to match with the track. The music video was made independently working with Mwuana and his team and my team at the time. The Craftmanship cassette became an iconic cover art where i had the idea and the execution was made by Alessandro Clementi (graphic designer). The releaseparty was planned and done with Acne film. The song became a hit and is streamed over 23.000.000 making it a Swedish double platinum track.

The inspiration was 90s punk, neon and a touch of rave. The grading of the official video is not fair to the tones and the feeling of the video and therefore im more proud of the alternative grade which is presented on this page.

Working with such a creative artist challenges yourself to always do better. There are more plans working with Mwuana in the future.