Case

The Every is a new hair care brand. I got the chance to work with them on their first campaign. They have a strong visual identity going for avant-garde and a little "weirdness" in their branding. We produced a film with intention of building the brand stronger since their products have shown to be premium. For this project, our budget was $ 5k. We wanted to convey a grand feeling within that budget so we made the set in miniature and shot it with micro lenses to create the world of The Every.